![]() Sought after by industry giants for his sophisticated marketing knowledge Since the early days of the democratized information and marketing ecosystem provided by the internet, Alex McArthur has been spearheading authenticity and innovation in advertising. For this reason, the art of marketing should never be treated just as a purely technical exercise – but should first and foremost be seen as an earnest showcasing of the genuine positive traits of your company. For a long time now, the public has been increasingly craving authenticity in advertising. Clarity of communication also matters a lot, and so does an ability to put yourself in the shoes of the people you are trying to reach, in order to create rapport and to accurately and compellingly express the highlights of what it is you are offering. It was here that Alex first grappled head-on with the need for an innovative, pioneering, and effective approach to marketing – as a way of maneuvering around the competition and utilizing the strength of dynamic new technologies and approaches. His first eCommerce role saw him working as an early web marketer for the small computer manufacturer ISquared, in 1998. PURPLE MATTRESS GOLDILOCKS COMMERCIAL PROFESSIONALThough Alex McArthur has risen to the heights of C-Suite success, he began from humble professional origins and accumulated a vast wealth of hands-on practical marketing experience and know-how along the way. Being featured on Forbes, Inc, Techcrunch, Nasdaq and in Google/Youtube case studiesįrom humble beginnings at the dawn of the dot com era.Having led marketing/sales efforts for multiple high growth orgs, including start to 9 figure run-rate in a single year.Being a Webby Award Winner for The Most Boring Films Ever (Purple + Facebook Creative Shop Collab).Running a Top 50 Kickstarter campaign out of 400,000+.Being named Utah Business CXO of the Year – Chief Marketing Officer.Just a few of his notable highlights include: Over the course of his career, Alex has been recognized for his many accomplishments in the form of various awards and features. A career of accolades and accomplishments ![]()
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